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Is Your Professional Brand Social?


Today’s professionals need more than just a great brand in the workplace. They need a relevant brand online. And that means being a part of the social media landscape.

Having a social media presence is much more than having a Facebook page. Do you blog? Are you on Twitter? Do you have a Google+ profile? Are you on Linkedin? These can be important elements of your online brand.

You might be asking, "Why bother with being social?" Because employers are looking for you online.  What do you find when you do a Google search of your name? Are you happy with the results? Would you be happy with the results your employer would find if they did a search of your name?


Your present employer might be doing a Google search on you right now to check you out for that promotion you applied for. A potential employer for sure is looking at your brand online. As a matter of fact, a recent survey indicates that 91% have researched social networking sites when looking at candidates' backgrounds. 


We don't always think of our brands in terms of virtual brands. But how we appear online is just as, and maybe even more important than our real-world brand. In person, your band can affect dozens of people you interact with on a daily basis. But your online brand can be seen by the world! That's almost 8 billion people!


In our next few posts, we're going to examine the ways you can develop your online brand so it reflects the positive brand traits that can help you professionally, so stay tuned for our five-part series on Developing Your Virtual Brand!

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com