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Brevity as a Brand Trait?

Blah, blah, blah. Not the best brand to have.

Sometimes I think "blah" is our national business language. Watch CNBC or attend most business presentations. What do you remember from any commentator or speaker?  Probably not much. Now think of the conversations you have at work. How many are memorable?  My guess is, not too many. Why? Because sometimes, we say far too much.

We add layers of detail and go on and on before we make a point. Do you bore your colleagues?

Be A Concise Communicator

One of the traits of a great personal brand is concise and honest communication. Say what you need to say, then move on.  Why bore your colleagues with layers of detail or comments that don't add to the conversation?

Start with the main point you want to make, add one or two details to back it up. You might add a question when you're done to engage with your listener(s), but that's all you need. 

I'm not suggesting you be curt or terse. Just concise. Great personal brands don't waste people's time with unnecessary information. They are respectful and interested in others, but when they communicate, they speak value.

If you suffer from the "blah, blah, blah" syndrome, try practicing more concise communication at home with family and friends. Then move it into your workplace. Your colleagues will thank you for it!








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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com