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Great Brands Take Responsibility

Did you ever mess up?  Mess up really badly?

Most of us have. But those who have truly great personal brands do something rare these days. They take responsibility for their mistakes. They don't try and erase their error.

Your organization probably likes and honors winners...people who do their jobs very well and don't fail. But realistically, we all will fail at one time or another. The key is what do you do with your failure.

In a previous post, we talked about the actor, Denzel Washington's advice to young graduates: Go out and fail!   But today, our message is, when you do fail, admit it.

Far too often we hear people make excuses:
  • I didn't have what I needed to complete this task...
  • No one told me...
  • It's not my fault, its...
  • I'm sorry, but...
How refreshing to hear someone say, "You're right. I did mess up, and I take full responsibility for my actions. What I can tell you is that I will not make this same mistake again." No whining and NO blame shifting.  That's what makes for a great brand.

Never think that making a mistake will hurt your brand; it's the cover-up or blame-shifting that can tarnish your reputation, not just your mistake.

Read the original blog entry...

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com