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Does Your Personal Brand Have a Deficit?

Everywhere we look lately, we hear about deficits. Banks, mortgage companies, even countries are in the red.

Is your brand in a similar situation? Are you in "Brand Deficit"?

What is a Brand Deficit?

Your professional brand is in deficit if you have not developed enough positive brand traits to outweigh the negatives.

We all have negative habits, traits and behaviors that don't help our brand. Perhaps we talk too much in a meeting or interrupt speakers when on a conference call. Maybe we are too shy in groups and never stand out. There's only one way to know your brand deficits: do a brand inventory.

Brand Inventory

Start by making a list of all the traits you'd like to eliminate. Think about how you act in meetings, on the phone, how you appear when speaking, how you interact with colleagues.  Do you have behaviors that hold your brand back from being outstanding? Then ask two or three co-workers this question: "If I could eliminate one bad habit, what would it be"?

You now have a game plan: select one trait to work on--only one!  You can't change an entire personality, so zero in on a single deficit! Perhaps you don't speak up on team conference calls. So, make a concerted effort to offer two comments every time you're on a call. Do this for six to eight weeks (it takes time to change behaviors!).

Once you've eliminated that behavior, move on to another, and take the same tactic: a methodical process to change one behavior at a time.

In the end, your goal is to eliminate those traits or brand deficits that hold you back from greatness! You're now on the road to a brand that's in balance, not in the red!

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com