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Ten Tips for Enhancing Your Brand: Tip Ten


You can have the most powerful brand on the planet, but if no one knows about it, what good does it do you?

Our last tip on enhancing your brand is perhaps the most important. Take your brand public. Get visibility both in the real and virtual worlds.

Today, business is a virtual event.  What is your brand doing online? Hopefully, extending your brand traits. But how do you do that? A number of ways:

1.    BLOG. Start creating a presence with your own blog or contributing to your company blog. If your own blog, zero in a specific topic and don’t stray too far. Keep your comments focused to a topic that will help your brand.
2.    COMMENT. Comment on others’ blogs or on online magazines.  Your name should be associated with comments you can be proud of. Don’t comment with a rant or in any way show your brand in a negative light. Comment thoughtfully and precisely on a topic you want your brand to be associated with.
3.    AVOID. Avoid placing your name in forums or sites that will have a negative impact. You might ride a mean Harley on the weekend, but posting to a site called “Big Fat Hogs” might not be the best place to park your brand.
4.    SPEAK. One of the best ways to promote your brand and gain a good web presence is to speak in public. Within your organization, it’s a great way to let your colleagues know your value, but even better at local events, conferences etc. Your brand not only gets immediate recognition, but a web mention gives you an additional boost. If you are uncomfortable speaking in public, get coaching, join Toastmasters or seek a mentor.

Ultimately, it’s your job not only to develop your brand traits, but to publicize them as well.  Be humble and respectful as you place your brand in public view.

Don’t keep your brand in the closet. Get it out there and share your expertise with the world!

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com