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Ten Tips for Enhancing Your Brand: Tip 9

Did you have a mentor?  Coming up thru the ranks in any organization is made a bit easier when you have guidance.

Mentoring can help colleagues achieve their personal goals but can also help an organization achieve its objectives.  All around, mentoring is a win-win. Best of all, being a mentor can very dramatically affect your professional brand.

Mentor Profile: On the "A" Team

If you have mentors at your company, take a look at who they are. In general, they tend to be achievers and doers. They have reputations as members of the "A" team.

There are exceptions, of course. But for the most part, people who reach out to be mentors are not the slackers in your organization. They are respected and looked up to.

One of the best moves you can make for your professional brand is to offer your expertise to others on your team.  Volunteer to mentor an up-and-coming colleague or a new hire. You don't have to be a Vice President or CEO to offer your guidance. 

Think about what you do very well: it might be as simple as offering to meet with a colleague struggling to put a PPT together or share your expertise on finance or show others how to use an internal technology.

If you want to make a longer commitment, regular sessions with a high potential colleague can help them advance in the organization as you advance your brand as a leader and mentor.

Let the HR department and your supervisor know that you are offering your expertise as a mentor and watch the impact on your reputation!

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com