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Ten Tips for Enhancing Your Brand: Tip 8

A simple handshake can be powerful.

In a world of tweets, texts and blogs, the power of the human element is sometimes forgotten.  We get wrapped up sending emails and texts, and we sometimes get disconnected from the face-to-face contact that happened so often prior to the Internet.

If you are addicted to texting and tweeting and rely too heavily on the virtual world--to the exclusion of the real one--your brand might be enhanced by adding some good, old-fashioned human contact.


What non-virtual steps can you take to enhance your brand?

Things like shaking someone's hand or physically walking into a colleague's office or talking on the phone instead of sending an email can be real brand boosters. Even sending a snail-mail thank you note to an executive can be meaningful. 

In a recent episode of Donald Trump's "The Celebrity Apprentice," a group of executives commented that one of the celebrity teams came to the door and shook hands and greeted and escorted each executive to an event.

The other celebrity team did not. Even Mr. Trump pointed out that no handshakes and not physically accompanying the executives was a big mistake! Human interaction is critical to good business.

Lesson? Keep up with your emails and texts, but keep your brand on target by letting people know that you're a human being first and a texter second!

Read the original blog entry...

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com