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Ten Tips for Enhancing Your Brand: Tip 7


Failure is good.

That's a hard message for anyone to swallow, but if you approach failure in the right way, it can be a powerful brand enhancer.

Most of us view failure as a negative. We want to avoid it at all costs. But award-winning actor,  Denzel Washington gave a very different take on failure as he gave the commencement for the University of Pennsylvania today. He told graduates that they WILL fail at some point, and asked them, "Do you have the guts to fail?"

When we fail, we might think that our personal brand has sunk to its lowest point, but think again. It's how we recover from failure that shows what our brand is made of.

When you fail big time or small time, your mental script should be:
  • What can I learn from this failure?
  • What can I do so I don't repeat this type of failure?
  • What plan can I put in place to mitigate future situations like this?
  • Who do I need to reach out to for damage control?
Own-up to your mistakes and let your immediate supervisors now that you will not let this happen again. Let them know that you will take definite steps to rectify the mistake, but most of all, let them know that you will use this failure to make even better and stronger contributions to your organization.

That's how you turn failure into a brand enhancer!

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com