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Ten Tips for Enhancing Your Brand: Tip 6

One fast way to tarnish your brand is to say "no." It's a real brand killer.

"No, I don't have time for an extra project."
"No, I can't help with your client emergency...I have one of my own."
"No, right now I'm busy..."
How many colleagues do you know who don't get involved in extra projects or don't voluntarily come to the plate? Chances are, their brand will be affected in the long run.

Be a YES Man or Woman! 
The brands that get ahead in an organization are the ones that say, "yes."

Let your manager know you are ready, willing, and able to take on a new project or task.  When asked to stay later, don't make excuses, just do it. When asked to mentor a new employee, jump at the chance. If requested to take on a new responsibility, don't whine about it, embrace it.

Think of the messages you are delivering every time you say, "no." vs. the messages you send every time you say, "yes:"
Yes, I'm a team player
Yes, I have a passion for this company and my job
Yes, I believe in my own abilities and skills
Yes, I am management material

In the end,  all things being equal, when it comes time for a promotion, who do you think will have a better chance, Ms. Yes, or Mr. No?  It's  brand no-brainer!

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com