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Ten Tips for Enhancing Your Brand: Tip 4

Brands are not known for twenty different traits. They zero in a select few or even just one.

An easy way to enhance your brand is to be associated with a single idea.  It's one of the basic principles of branding.  For example, think of Mark Zuckerberg. What do you think of? One idea: facebook

That idea can be positive or negative: think of the concept we associate with Martin Luther King Jr. or Ghandi or Thomas Edison or Henry Ford. But being associated with a single idea can go the other way as well. Think Saddam Hussein or Bernie Madoff.

If you asked your colleagues, "What is the one idea I am passionate about?", what do you think their response would be?  If you get a lot of "hmmm...I'm not really sure," then your brand needs a major shot in the arm.

Do a little soul searching. What do you really really like to do at work? What one thing turns you on and gets you really jazzed?

It might be designing PowerPoint decks, or crunching numbers, or coming up with new sales strategies or being an advocate for customers. Define the one thing you are passionate about.

Now, let colleagues know that this is your thing!  If you are a customer advocate, talk about it every major chance you get. Publicize your thing. Not in an arrogant way, but do let colleagues know that you are passionate about this idea.

It will take time and repetition on your part, but after a while, you and this idea will become one. But most importantly, don't just talk. DO it!

You'll get associated with your idea more by doing and acting than by talking.

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com