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Ten Tips for Enhancing Your Brand: Tip 3

Enhancing your brand can be as simple as finding a unique way to describe yourself.

How many times do you get asked, "so, what do you do?" It's a common enough question, but how you answer can say volumes about your brand.

Find a Unique Way to Describe What You Do
Most people describe their job in pretty dull terms.  They take the job description listed in the company directory and simply regurgitate it. "I'm a software engineer at company X," or "I'm the Director of Operations for X organization."  Not exactly memorable.

When someone asks me what I do, I respond, "I'm a butterfly killer."  Then I stop. Invariably, they'll look a bit surprised...then I hit them with my job description.  It never fails to make me memorable.

Jeremy Epstein also grabs people, and prospects with his job title. He's a "Marketing Navigator." 

Bottom line, if you describe what you do in the same way as everyone else, how are you differentiating? You're not!  You are a commodity. Just like a product on  a shelf, no different from the others. No distinction.

Software engineer? PR manager? Marketing professional? There are millions of people who would define themselves the same way.

Break away from the crowd, spend some time creating  a unique way to make your job description stand out. Your brand will thank you.

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com