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Ten Tips for Enhancing Your Brand: Tip 2

You can enhance your brand by cultivating traits or eliminating bad ones.  Let's tackle a brand killer: definitely a trait you should kill off: complaining.

Call it whining or kvetching or bellyaching or grumbling.


Call it what you will, anyone in an organization who complains or whines may as well take their brand and smear mud all over it.

New project that will cut into your free time. Do you complain to co-workers?
Company initiative you don't like. Do you whine about it to colleagues?
Additional meetings with a difficult client.  Do you grumble to the account manager?

These are just the everyday realities of the business world. Keep your eye on the prize and stop whining!

We all have extra things put on our plate, but the real measure of a brand is what you do when you are overloaded.  The brand on the way out will make a big deal about extra responsibilities. The brand that is on the way up will take it in stride.

Best brand advice: whatever is dished out, don't get the reputation of a complainer.  Take it in stride, your brand will be the better for it.

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com