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More Branding Lessons From Charlie Sheen

The lessons from Charlie Sheen just keep coming and coming...and sadly, so do his rants.

So, let's continue with a few "what NOT to do" personal branding thoughts from the ex-star of Two and a Half Men.

This post we'll concentrate on planning your communication at work.

Monitor and Plan What You Say

One of the biggest mistakes someone can make as they develop their professional brand is to speak off the cuff. That's just what Charlie is suggesting he will do in his upcoming tour. "Sheen Plans to Riff During his Upcoming Torpedo Tour" is a headline appearing this week in media outlets.

From a brand perspective, not a smart move.  Few of us can be spontaneously brilliant and speak off the cuff with clarity and conviction. 

In your professional communications, the simplest way to ensure your brand stays on message is to pre think what you will say and have two or three main points. Make them, back them up, and then be quiet.

This can be your communication in your emails, in tweets, in water cooler conversations, in meetings or in presentations. The key is, your brand stays on message and does not ramble.  And pre thinking the two or three points you want to address helps ensure your brand will NOT take a tumble like Mr. Sheen's. Off the cuff sometimes can mean "off brand."

Stay tuned for more workplace brand lessons.

Read the original blog entry...

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com