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When presenting, you're selling.

You're selling your ideas and messages. But we so often forget that, and get wrapped up in "our stuff."

How many times have you sat thru a presenation where the presenter  had no idea how to sell his or her story? They just rambled on about stuff.

Stuff like features or functions or data or initiatives, statistics, sales figures. Stuff. And probably stuff you didn't care about.

Good salespeople know you sell on value. What would be of value to your listeners? What would THEY care about? It's not YOUR stuff they care about...it's THEIR stuff.

So next time you're presenting, have a conversation about what's valuable to your audience and sell a story that matters to your listeners. 

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com