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PRESENTATIONS ARE...FOCUSED

The best presentations zero in on one main idea. That's it!

One focused, key take-away for the audience. Not three main ideas...not ten...ONE!

How many times have you sat through an hour long presentation and when you left, you scratched your head wondering what point the speaker was trying to make? 

Too many speakers stitch together rambling ideas and disconnected thoughts and call it a presentation. They have no clue as to the main point they are trying to make.

Focusing on one idea helps you and it helps your listeners. To support or back up that idea, you must go into details, evidence, elaboration. You should explain the "how" and "why" behind your main idea and give it context, but, ultimately, your presentation should advance one thought.

What is the one thing you want your listeners to remember?  That should be the focus of everything say. Elaborate on that one thought and have a strategy for how you will develop it!

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com