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"Did you hear the one about a doctor, a lawyer and a priest stranded on a raft?"

Sounds like the start of a very bad joke.  Yet people will tell a joke like this again and again and get dead silence. Jimmy Fallon or Tina Fey might be able to pull it off, but for most of us, humor and comedy are hard skills to master.

Then why do some people insist on telling presenters to use humor? 

Not everyone can be humorous in a social setting with friends, let alone on a stage with an audience.

If you have a natural wit and humor comes easily to you, then you might consider injecting humor into your presentations. If not, don't even try!  The worst feeling in the world is trying to be funny and no one laughs.

For your next presentation, do what you do best: tell your story and engage with the audience. Leave the laughs to the pros: Tina and Jimmy and your audience will thank you!

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com