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Structure is king.  That means how you order ideas can make or break your presentation.

In your mind, of course YOU have an order, a logic to how ideas connect. But, not all your listeners think like you do. Some are visual learners, some are analytical, some dig numbers and some get into abstraction.

But listeners of all shapes and sizes share one thing in common: they crave logic and order.  Luckily for you, achieving it is pretty easy.

Think of your deck as a story. In the introduction, you set the stage.  Present your main point: your big idea. Now build out 3 or 4 chapters or units.  Each chapter will build support for your main idea.  Listeners will have trouble remembering more than 4.

Think like the audience.  What do they need to hear in these 3 chapters to help them "get" your main point?  Build out your deck around a single story with logical, linking chapters and your audience will have no trouble following your flow.

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com