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How many times have you sat through a really awful slide presentation that had as many words as the entire Wikipedia?

Sadly, for many of us, far too often.

Slides can be designed a number of ways that range from a single image to a few bullet points to inserted video and to the worst choice: blocks and blocks of text.

Slides clearly should follow your words and complement them, but slides should not be designed around sentences or paragraphs.

The rationale is simple: if you give the eye something to read, it will! And while audience eyes are reading the volumes on your slide, they are not listening to you!

Before you design your next sentence-heavy slide, take the Presenter's Pledge.

Raise your right hand and repeat, "Microsoft PowerPoint is NOT Microsoft Word!"

Your audience will thank you for it.

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com