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If you can't something that matters to your listeners, don't say anything at all.

When you speak in public, the audience wants to hear ideas that will mean something to them, not just to you.

So when brainstorming for ideas, you might consider:

"What's top of mind for my listeners right now"?
"What are their pain points"?
"What is happening lately in their business world"?
"How can I map to their concerns"?

Designing your story and messages around relevant topics for your audience helps create a strong bond between listener and speaker. A sort of emotional glue or connection that binds you to them. 

Connecting and creating a real relationship with listeners is what the really great presenters do...not a bad template for all of us!

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Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com