Should busy executives use Twitter? Hmmm. There is a line (or a tweet) in the
sand on this one. It's a hot topic guaranteed to bring out heated opinions.
And be sure to get your gloves on if you enter this dialogue.
A recent Business Week article on CEOs tweeting can give you insights into
how top global big wigs use the micro-blogging service.
But what if we approached "To Tweet or Not to Tweet" purely from the
perspective of advancing your CXO communication? Should you use Twitter as an
executive messaging platform? Let's explore some pros and cons.
Twitter as a communication platform? YES!
Twitter is a great vehicle:
1. To disseminate timely and important information.
2. To connect with customers/partners and feel their collective pulse. Talk
3. To establish your brand online (in addition to creating a blog and using
other social networking sites).
4. To con... (more)
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As an IT professional, you talk about IT issues all the time. But when you
speak to a business crowd, well… it can sometimes be very challenging, to
say the least.
Have you ever been faced with this type of communication challenge? Let's say
you're talking about cloud computing to your business users. After two
minutes of speaking, your audience's eyes glaze over, brows furrow and
zombie-like faces stare back at you. And no matter how many times you
rephrase and restate your ideas, still, you're talking to a bl... (more)
What do Steve Jobs, Lady Gaga and Bill Clinton have in common? You guessed
it: a powerful personal brand.
But how did they get that brand? Were they born with a charismatic brand or
did they shape and hone it?
My guess is that Lady Gaga, Bill and Steve all grew up the same as everyone
else. They did not come out of the womb with a strong personal brand. They
Personal Brands Are Made
Most brands are made, not born. That means there is hope for everyone seeking
to advance their personal brand.
Not everyone is a Steve Jobs or Lady Gaga or Bill Clinton. But we can all
What if "The Cloud" visited a psychiatrist? Does Cloud and Cloud Computing
need therapy? Are they suffering from split personality disorder? With so
many people giving different definitions of what Cloud Computing is, no
wonder The Cloud has an identity crisis. Be a fly on the wall and listen in
to the Cloud's therapy session.
Scene: Office of Dr. Virgil I. Zation, a noted Silicon Valley Psychiatrist.
Dr. Zation is having a therapy session with a new patient named Cloud.
Doctor: How can I help you, Mr. Cloud?
Cloud: You can drop the "Mr." and just call me "The Cloud."
Doctor: Ok, Cl... (more)
The newest target population is IT presenters, and the geographic scope of
this nascent disease is now global. Rapid onslaught of symptoms include the
inability to focus and then agitation. Physical symptoms are fidgeting, then
heavy sighing, culminating in the urge to scream. The final symptom is
Cerebral Mortis: the brain just shuts down.
The original or parent disease is DBP: Death by Power Point, but a recent
variation, the F5 strain, is gaining strength especially in the IT community.
What is this new mutation of Death by Power Point?
The new strain embeds ... (more)