What do Steve Jobs, Lady Gaga and Bill Clinton have in common? You guessed
it: a powerful personal brand.
But how did they get that brand? Were they born with a charismatic brand or
did they shape and hone it?
My guess is that Lady Gaga, Bill and Steve all grew up the same as everyone
else. They did not come out of the womb with a strong personal brand. They
Personal Brands Are Made
Most brands are made, not born. That means there is hope for everyone seeking
to advance their personal brand.
Not everyone is a Steve Jobs or Lady Gaga or Bill Clinton. But we can all
follow their lead and take a page right out of their playbooks:
1. Differentiate like Lady Gaga. Love her or hate her, you have to admit,
she is different. She clearly understands how to differentiate. Take a page
from her playbook and position yourself in a unique way. Display what makes
The late Walter Cronkite as a role model for IT managers? At first glance, we
might not see the connection between "the most trusted man in America" and
high tech management. But if we pull back the layers of how Cronkite
approached his job, there are solid day-to-day career lessons for those
working in IT.
Seven Best Practices Straight From the Desk of Uncle Walter
1. Explain things in a simple way so everyone can understand. CBS' Bob
Schieffer said people "understood Cronkite was guiding you through events."
He translated the complex or hard to understand in a way that made you n... (more)
What if "The Cloud" visited a psychiatrist? Does Cloud and Cloud Computing
need therapy? Are they suffering from split personality disorder? With so
many people giving different definitions of what Cloud Computing is, no
wonder The Cloud has an identity crisis. Be a fly on the wall and listen in
to the Cloud's therapy session.
Scene: Office of Dr. Virgil I. Zation, a noted Silicon Valley Psychiatrist.
Dr. Zation is having a therapy session with a new patient named Cloud.
Doctor: How can I help you, Mr. Cloud?
Cloud: You can drop the "Mr." and just call me "The Cloud."
Doctor: Ok, Cl... (more)
The newest target population is IT presenters, and the geographic scope of
this nascent disease is now global. Rapid onslaught of symptoms include the
inability to focus and then agitation. Physical symptoms are fidgeting, then
heavy sighing, culminating in the urge to scream. The final symptom is
Cerebral Mortis: the brain just shuts down.
The original or parent disease is DBP: Death by Power Point, but a recent
variation, the F5 strain, is gaining strength especially in the IT community.
What is this new mutation of Death by Power Point?
The new strain embeds ... (more)
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As an IT professional, you talk about IT issues all the time. But when you
speak to a business crowd, well… it can sometimes be very challenging, to
say the least.
Have you ever been faced with this type of communication challenge? Let's say
you're talking about cloud computing to your business users. After two
minutes of speaking, your audience's eyes glaze over, brows furrow and
zombie-like faces stare back at you. And no matter how many times you
rephrase and restate your ideas, still, you're talking to a bl... (more)